The Defi report

The DeFi Report is a data-driven publication that delivers research reports and business model analysis covering public blockchains and the Web3 tech stack. We have elevated their brand with a new logo and website design while keeping design elements simple yet sophisticated and modern.

Logo

The initial color palette for the logo and brand features a soothing lilac and a warm black. While the client expressed interest in incorporating the original logo's pink hue, they were open to exploring various options. Ultimately, this blend of colors was selected. The symbol, depicting a signal, reflects the Founder's emphasis on data-driven research aimed at filtering out external noise. This signal icon serves as the website's favicon and is also associated with their podcast.

Wireframes

This is a wireframe of the home (research) page, a simple article page and the subscribe page. In addition, this can be interpreted as one of the user flows.

Article Thumbnails

The heart of the website is research articles that educate the subscribers. Because of the heavy information, we identified different tags to better organize the articles and with that, we created a design system. Below is the ideation sketch and the 9 color gradients chosen as well as where logo placements.

website